Make them last.
The whole point of buying better is keeping it longer, and none of it is complicated. Start with the basics, or pick a garment type for the specifics.
The basics
Get these few habits right and individual fabrics need very little extra.
Wash less
Most clothes need airing more than washing. A night on a hanger beats another cycle, and every wash you skip adds life.
Cold & gentle
Wash cold, gentle cycle, like colors, turned inside out. Hot water and harsh spins are what wear clothes out fastest.
Skip the dryer
Heat is hard on fabric and fit. Line-dry shirts and trousers, lay knits flat, and tumble low only when you must.
Store it right. Hang structured pieces, fold knits. Cedar blocks keep moths off natural fibres without the mothball smell.
Fix small things early. A loose button or a dropped hem is a five-minute job, not a reason to retire a piece. A good tailor is worth more than another purchase.
Oxfords, linen & tees
Wash. Cold, inside out, gentle cycle, with like colors. Unbutton collars and cuffs first so they don't pull.
Dry. On a hanger to hold the shape. Keep anything you want crisp out of the dryer.
Press. Iron or steam while slightly damp. Linen wrinkles by nature, so lean into it or steam lightly.
Spots. Treat collar and cuff marks promptly, before they set.
Chinos & wool
Chinos. Machine wash cold and hang by the cuffs to dry. Press a crease if you like one, or leave them soft.
Wool trousers. Brush down after wear and steam to refresh. Dry clean sparingly, only when they truly need it.
Hang right. A trouser hanger from the cuffs or waistband keeps the legs straight and holds their line.
Between wears. Rotate and air them, and spot-clean small marks instead of washing the whole pair.
Merino & cashmere
Wash rarely. Air between wears. Knitwear almost never needs as much washing as it gets.
Wash gently. Cold wool cycle or hand wash with a wool-safe soap. Press the water out, never wring.
Dry flat. Lay flat in shape to dry; hanging stretches the shoulders. Fold to store rather than hang.
Pills & moths. A cashmere comb or knit shaver keeps the surface smooth; cedar keeps moths away.
Selvedge & raw
Wash rarely. Inside out, cold, gentle, then hang to dry. The less you wash, the better the fades.
Between washes. Air them out, spot-clean spills, or freeze overnight to freshen. Months between washes is normal.
First wash. Expect some indigo loss and a little shrink-to-fit. A cold soak helps set the color.
Repairs. Catch worn knees and hems early; denim is easy and rewarding to mend.
Still not sure?
Tell us the piece and we'll tell you exactly how to look after it. The chat in the bottom-right corner is the fastest way.
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